With the creator of the archive, Gary Wexler, Communications and Advertising Expert
Introduction: Matan Barzilai, Head of Archives, National Library of Israel

In partnership with the NLI USA Signature Speakers Series

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Gary Wexler had been creating celebrated ad campaigns for clients ranging from Apple to Coca Cola. But he felt a calling to bring his talents into the Jewish world. For twenty-two years, from 1988-2010, he created some of the most memorable branding, images and copy of the issues and efforts of Jewish organizations from America to Canada to Israel.  From terrorism to peace efforts, from mega donor capital campaigns to the revival of Jewish life in the FSU, his agency captured it all.

Gary was tossing out all his old advertising portfolios when he opened up his Jewish ones. And a twenty year of history of Jewish life revealed through a creative medium neverbefore used in the Jewish world tumbled out before him. He donated his portfolios to the National Library of Israel. Indeed, Jewish history has never been told in this way.

‍

With the creator of the archive, Gary Wexler, Communications and Advertising Expert
Introduction: Matan Barzilai, Head of Archives, National Library of Israel

‍In cooperation with NLI USA

‍

Gary Wexler had been creating celebrated ad campaigns for clients ranging from Apple to Coca Cola. But he felt a calling to bring his talents into the Jewish world. For twenty-two years, from 1988-2010, he created some of the most memorable branding, images and copy of the issues and efforts of Jewish organizations from America to Canada to Israel.  From terrorism to peace efforts, from mega donor capital campaigns to the revival of Jewish life in the FSU, his agency captured it all.

Gary was tossing out all his old advertising portfolios when he opened up his Jewish ones. And a twenty year of history of Jewish life revealed through a creative medium neverbefore used in the Jewish world tumbled out before him. He donated his portfolios to the National Library of Israel. Indeed, Jewish history has never been told in this way.